As Sony Ericsson mobile phones go, the Pureness is an interesting one. The phone is built around the concept of returning to simpler times, bucking the trend of the latest mobile phones which are stuffed to the brim with the latest technology.
The Sony Ericsson Pureness has a sleek, minimalist design which is highlighted by its unique transparent screen. This minimalist concept carries over to the phone’s functions, as aside from a few games and a music player this new mobile phone is only that – a phone. Unlike the other latest mobile phones, which come with email, social networking and a whole world of apps available for download, the Sony Ericsson Pureness just allows its users to call and text.
Although returning to the simpler days of mobile phone technology is an interesting concept, the Sony Ericsson Pureness acts more like a fashion accessory than a mobile phone thanks to its huge price tag. You would be lucky to find a Sony Ericsson Pureness for less than £350, more expensive than most of the smart phones on the market for only a fraction of the functionality.
Even if you decide to buy into the premise of the Sony Ericsson Pureness, the handset itself has some major drawbacks.
The internet functions on the phone still use old WAP technology, making web browsing painfully slow, while the transparent screen makes it hard to even use in some lighting conditions as the display is not visible.